Writer and Author
I’m a UK copywriter and content specialist with 14 years’ experience across charity, agency, and commercial sectors. I’ve written for just about every channel, from web pages, email and social to paid ads, press releases and long-form articles.
Have a look at a selection of my work below, then get in touch if you’d like to talk about your project.
My website content experience spans website migrations and large-scale content population, technical SEO audits and the resulting SEO and content strategies. My website content work spans metadata creation, on-page content creation and optimisation, 10x blog content, retail and ecommerce product listings and descriptions, writing at volume, alongside research, including content gap analysis.
I write multi-channel campaign copy for email, organic social, paid ads, and landing pages so the message sounds like one brand wherever your audience finds it.
I’ve written for charity, agency and commercial clients including retail, always with the audience and the goal in mind.
I started my career shadowing the team at Outwrite PR in North Wales, and press has been part of my work ever since.
I’ve delivered digital PR and link building agency side, across multiple sectors and retainer clients. I have ongoing experience of writing press releases and press packs in-house for both B2B and B2C brands, as well as ghostwriting day-in-the-life and thought-leadership features to build profile and authority.
As a Content Manager, agency-side, I developed content strategies for retainer clients across e-commerce, B2B and B2C. Some of that work supported commercial pivots and redirection, opening brands up to wider audiences as part of a broader market repositioning.
I’ve also built content and SEO strategies as ongoing retainer work following website projects, both in-house and agency side, including in the charity sector.
I’ve led content marketing and campaign work for retainer clients, managing a team of three content executives. Writing has covered copy for paid media, email, social, and web. Seasonal campaign copy for a craft beer brand delivered 108% year-on-year online revenue growth.
I spent four years working in the charity sector for national charities. I’ve created content, SEO and campaign work at Pancreatic Cancer Action, and OnePlusOne, including a first seasonal campaign that grew organic social reach by 613%.
In-house, for commercial roles, I’ve written for B2B and B2C audiences across industries from SaaS to retail. Covering thought-leadership, long-form blog content, press releases, product listings, trade brochures, and multi-channel content marketing.
A copywriter writes words that persuade people to act, whether that’s to buy, sign up, donate, or get in touch. Copywriting covers website pages, landing pages, email campaigns, social media content, paid ads, and press releases.
A good copywriter also researches the audience and the market, shapes the message around the brand’s voice and goals, and edits the work until it performs. In my work, that also means connecting the copy to strategy, SEO, and results.
Copywriting is the writing itself. Copywriting is the persuasive words on a page, in a paid advert, an email, or a press release, written to get a reader to take action.
Content management is the wider system around that writing, running a content project from planning and strategy through to delivery. It covers deciding what gets published and when, managing the people and deadlines involved, getting content signed off, and keeping everything consistent and up to date. It also covers the technical side, such as publishing and organising content in a CMS like WordPress, managing media libraries, and making sure pages are set up properly for search.
I’ve worked as both a copywriter and a content manager across my career, so I can write the copy, manage the process, or do both.